Ad Ops Playbook: Adapting to Campaigns That Spend to a Total Budget
ad opsSSPreporting

Ad Ops Playbook: Adapting to Campaigns That Spend to a Total Budget

aadsales
2026-01-24 12:00:00
9 min read
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Operational checklist for ad ops & SSPs to manage bursty or smoothed spend from total-budget campaigns—reporting, pacing signals, SSP controls.

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Related Topics

#ad ops#SSP#reporting
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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